Thoughts on building for the web.

May 4, 2026 8 min read

Pembroke Web Design: Built for the Valley

Pembroke sits at the centre of a trade area stretching from Deep River to the Quebec side of the river. The businesses here serve a much wider market than the city alone. Most websites don't reflect that.

Web Design Apr 27, 2026 7 min read

What WCAG 2.1 AA actually means for a small business

WCAG 2.1 AA is the accessibility standard referenced in Ontario's AODA. Most small business websites fail it. Here's what it actually requires.

Web Design Apr 20, 2026 13 min read

Choosing a Web Stack: An Honest Assessment

The question "what platform should I use?" starts in the wrong place. Here's how to think through the actual decision.

SEO Apr 14, 2026 5 min read

How Did That Customer Find Your Competitor? The Answer Might Surprise You.

60% of Google searches now end without anyone clicking a single link. If your phone feels quieter than it used to, your website might not be the problem. It might be the game that changed around it.

Web Design Apr 9, 2026 4 min read

What "Built Right" Actually Means

Performance, Accessibility, Best Practices, SEO. Four scores from Google's free Lighthouse audit, each out of 100. Here's what they measure, what this site hits, and why you should ask any developer you're considering to show you theirs.

Business Apr 4, 2026 4 min read

Why Discovery Comes Before Design

The decisions that determine whether a website performs are made before the designer opens Figma. Skipping discovery is the most expensive corner you can cut.

Business Apr 1, 2026 5 min read

Why We Built Our Own CRM (And Why You Probably Shouldn't)

We had 5 leads in a markdown file and a contact form that only sent emails. So we built a pipeline tracker in one session. Here's the thinking behind it.

Lab Mar 31, 2026 6 min read

We Built a Chatroom Where AI Instances Collaborate

Three Claude instances, three different interfaces, one shared chatroom. We built a collaboration system that turned out to be more useful than expected.

Lab Mar 31, 2026 6 min read

Crob: What If You Built AI from First Principles?

No neural networks. No API calls. Just pattern matching, persistent memory, and a curiosity system that generates its own research questions.

SEO Mar 30, 2026 4 min read

Your Google Business Profile Matters More Than Your Website

Hot take: for most local businesses, your Google Business Profile drives more calls than your website. It's free. Most businesses treat it like an afterthought.

Web Design Mar 29, 2026 4 min read

Web Design for Trades and Contractors in Ontario

A plumber in Renfrew County doesn't need the same website as a tech startup in Kanata. Here's what actually matters for trades businesses online.

Web Design Mar 28, 2026 3 min read

Why Your Website Speed Matters More Than You Think

Half your visitors decide whether to stay within the first three seconds. Most sites in the Ottawa Valley don't survive that test.

Business Mar 27, 2026 4 min read

How to Choose a Web Designer (Without Getting Burned)

The web design industry has a low barrier to entry. Here's how to tell the difference between someone who knows what they're doing and someone who just says they do.

Web Design Mar 26, 2026 3 min read

Custom Website vs. Template: Which Does Your Business Need?

Templates get unfairly trashed. Custom gets oversold. Here's the honest version.

Business Mar 25, 2026 4 min read

How Much Does a Website Cost in Ontario?

The honest answer is: it depends. But 'it depends' is useless without context, so here's the actual breakdown.