Thoughts on building for the web.
Practical writing on web design, development, and what it takes to build well.
Google Business Profile Features Most Valley Businesses Skip
Most profiles I look at have the basics filled in and nothing else. Here are the settings further down the page that help customers pick you, and the ones Google already shut off.
Why Your Website Forms Aren't Converting (and How to Fix Them)
When a small business tells me nobody uses their contact form, the first thing I check is whether the form sends anything at all. Often, it does not.
How to Audit Your Own Website in 20 Minutes
You do not need a consultant to find out whether your website is working. You need a phone, a timer, and twenty honest minutes. Here is the checklist I run first.
Websites for Renfrew County Lawyers, Accountants and Brokers
Nobody finds their lawyer by browsing. They get a name from someone they trust, then look you up before calling. Your website's job is to survive that thirty seconds.
What to Have Ready Before You Hire a Web Designer
The projects that go smoothly are the ones where the client showed up ready. Here is what to gather before you hire anyone: your goal, your content, and a few things most people forget.
How to Tell If Your Web Designer Is Actually Local
Many out-of-market agencies run a landing page for every town they have never set foot in. Here is how to spot a fake-local web designer, and how to check for the real thing.
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